4.19.2011

The Swiss Legacy

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Lately I've been doing a lot of research on Swiss design because I admire its simplistic yet effective and aesthetically pleasing quality which I have yet to master. Minimalist design definitely isn't one of my strengths and it is a style that I'd like to be more comfortable working in. I've found that though I've dabbled in graphic design since I was 12, I still have a lot to learn especially when it comes to knowing when to taking my hand off the mouse and just let the design be.
“Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.”

Antoine de Saint-Exupéry
This article does an excellent job of overviewing Swiss design as it relates not only to graphic design but also web design:



1965

Swiss Graphic Design

Corporate Diversity – Swiss Graphic Design and Advertising by Geigy 1940-1970

Penrose Annual 1964

Swiss Graphic Design

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